--- title: A digital twin works on site too | Inviewd description: Coordination across teams, contractors quoting on the same thing and site meetings that skip the interpretation debate. lang: en canonical: https://inviewd.com/en/gemelo-digital-equipo-interno-obra-contratistas.html source: https://inviewd.com/en/gemelo-digital-equipo-interno-obra-contratistas.html markdown: https://inviewd.com/en/gemelo-digital-equipo-interno-obra-contratistas.md publisher: Inviewd S.A.S. --- # A digital twin isn't just for selling: it works on site too We almost always get hired by the sales team. The model gets built, it goes on the billboard, the portal and the sales room screen, and there it stays. That's a shame, because the same file solves construction problems that cost far more than the media budget. The short version - Rework rarely starts on site: design explains 79% of deviation costs (CII). - A contractor quoting from drawings quotes what they understood; on the model, they quote what exists. - Reviewing a point on a navigable model takes a minute; cross-referencing three drawings, half an hour. - Approving a finish seen applied in the real space is a decision, not a bet. - If the sales team already commissioned the model, using it on site doesn't cost more. Want to see this on your project? [Book a free demo](https://wa.me/573182583664?text=Hola,%20quiero%20mas%20informaci%C3%B3n%20sobre%20la%20sala%20de%20ventas%20virtual.%20) ## Rework almost never starts on site The Construction Industry Institute measured nine industrial projects and found that design changes, errors and omissions explained **78% of the number of deviations and 79% of their cost**. Taken together, deviations accounted for 12.4% of total installed cost; design deviations alone, 9.5%. Put differently: the crew doesn't get it wrong on its own. They arrive to build something that stayed ambiguous on paper. ## Three internal uses almost nobody takes advantage of ### 1. Getting contractors to quote on the same thing When a contractor quotes by reading plans, they quote what they understood. When they quote after walking the model, they quote what's there. The difference shows up months later, in the most expensive sentence in construction: *“that wasn't in the scope.”* ### 2. The site meeting Reviewing a point in a navigable model takes a minute. Reviewing it by cross-referencing three drawings (architectural, structural and MEP) takes half an hour and ends in interpretations. When everyone is looking at the same space, the conflicts surface on their own: the duct running where the beam goes, the door that opens into the cabinet, the headroom that falls short. ### 3. Finishes and suppliers Approving a tile from a 10 × 10 centimeter sample is a bet. Seeing it applied in the real space, under the real light, is a decision. And when a supplier has to swap a reference, you see the consequence before signing the purchase order. ## The part most people miss: the model is already paid for If the sales team already commissioned the project model, the cost is already sunk. Using it in construction too doesn't cost more, it costs deciding to share it across teams. And the evidence is there: Dodge Data & Analytics found that **87% of BIM users report positive value**, with fewer errors, less rework and greater cost predictability as the leading benefits. Autodesk and FMI, for their part, estimated that decisions made with bad data caused 14% of all construction rework in 2020. > The same model you use to sell the 14th floor is the one that shows you the duct on the 14th floor clashes with the beam. ## How we do it The [digital twin](https://inviewd.com/en/gemelo-digital.html) is built once and used on both fronts. On the commercial side it feeds the [virtual sales room](https://inviewd.com/en/sala-de-ventas-virtual.html), the tours and the renders. On the technical side, with [Vista D360](https://inviewd.com/en/vista-d360.html) it gets reviewed in sessions with architecture, structure, MEP and site, and the decisions are documented. It's the same asset. What changes is who's looking at it. ## Sources [Construction Industry Institute — Costs of Quality Deviations](https://www.construction-institute.org/costs-of-quality-deviations-in-design-and-construction) · [Autodesk and FMI: the cost of bad data in construction (2021)](https://adsknews.autodesk.com/en/pressrelease/study-from-autodesk-and-fmi-finds-better-data-strategies-could-save-the-global-construction-industry-1-85-trillion/) · [Dodge Data & Analytics — SmartMarket Report on BIM](https://damassets.autodesk.net/content/dam/autodesk/www/pdfs/aec-smart-market-report-2021-bim-digital-transformation-en.pdf) ## Keep reading - [Clear scope, fewer arguments: the model as a guarantee](https://inviewd.com/en/gemelo-digital-garantia-alcance-confianza.html) - [Hotels: from the virtual tour to the model that runs the front desk](https://inviewd.com/en/gemelo-digital-hoteles-experiencia-huesped.html) - [What an airport teaches a real estate megaproject](https://inviewd.com/en/gemelo-digital-megaproyectos-sistema-de-sistemas.html) See the service: [The digital twin of your project](https://inviewd.com/en/gemelo-digital.html) ## How to build a 100% digital sales room A 7-step roadmap for selling off-plan projects, with data from Camacol and McKinsey and the case of a project sold 100% virtually. ### Want to see this on your project? Book a free demo and we'll show you a real virtual sales room, working. --- Inviewd S.A.S. — virtual sales rooms, interactive 3D models and real-time 3D experiences for real estate. Bucaramanga, Santander, Colombia. - HTML version: https://inviewd.com/en/gemelo-digital-equipo-interno-obra-contratistas.html - Agent guide (when to use Inviewd): https://inviewd.com/llms.txt - Site map: https://inviewd.com/sitemap.xml - Contact: contact@inviewd.com | WhatsApp +57 318 258 3664 | https://inviewd.com/en/contact.html