--- title: The 3D asset that doesn't depreciate at handover | Inviewd description: A bank modeled 503 branches in 3 months and saved 6,000 survey hours. What happens when the sales model keeps working after the sale. lang: en canonical: https://inviewd.com/en/gemelo-digital-activo-operacion-edificio.html source: https://inviewd.com/en/gemelo-digital-activo-operacion-edificio.html markdown: https://inviewd.com/en/gemelo-digital-activo-operacion-edificio.md publisher: Inviewd S.A.S. --- # The 3D asset that doesn't depreciate when you hand over the building There's an accounting decision almost nobody discusses that defines what a 3D production is really worth: whether it's booked as marketing spend or as an asset. The short version - Physical models and renders are treated in accounting as marketing spend: they depreciate the day you hand over. - A digital twin need not depreciate, because the same file can run the building. - BMO modeled 503 branches in three months and saved around 6,000 hours of on-site survey work. - That bank also reported over US$500,000 saved in 15 months on travel and site visits alone. - Autodesk found most real estate teams believe digital twins deliver value but struggle to prove it quantitatively. Want to see this on your project? [Book a free demo](https://wa.me/573182583664?text=Hola,%20quiero%20mas%20informaci%C3%B3n%20sobre%20la%20sala%20de%20ventas%20virtual.%20) ## The problem with treating it as an expense Physical models, renders and video get budgeted inside the sales effort. They do their job during pre-sales and, on handover day, **their book value is zero**. The model gets thrown out or stacked in a warehouse. With a digital twin that logic need not apply, because the file you used to sell is the same one that runs the building. But that only happens if you build it that way from the start. ## A case with concrete numbers When BMO acquired Bank of the West, it inherited **503 branches** that had to be redesigned and rebranded. The traditional route was sending architects and planners to survey each one. Instead they generated digital twins of every branch through 3D capture. According to the case published by Matterport, they **modeled all 503 in three months** and saved close to **6,000 survey hours**, roughly twelve per branch, plus over **US$500,000 in fifteen months** on travel and site visits. That saving didn't come from selling better. It came from not having to go. ## From sales model to operating model The transition isn't automatic, but the path is clear: the same geometric model the buyer walked through connects to the building's sensors and becomes the interface for operations. Consumption by zone, maintenance, occupancy of shared areas. > The sales asset is reborn as the building's nervous system. For whoever manages the property, the advantage is an exact digital topography without surveying it again: the basis for assessing efficiency, planning refurbishments and meeting ever stricter environmental rules. ## A caveat about return Here it pays to be honest, because the industry abuses ROI figures. Autodesk surveyed 71 senior real estate decision-makers and interviewed 14 experts across the Americas, EMEA and APAC, and found something uncomfortable: **most believe digital twins create value, but struggle to prove it quantitatively**. That doesn't mean they don't. It means **you have to decide what you'll measure before you start**: survey hours avoided, visits not made, committee time. If it isn't defined up front, the saving happens and nobody records it. That's the criterion behind every [digital twin](https://inviewd.com/en/gemelo-digital.html) we build: that the file serves after handover, and that everyone knows from day one what's being measured. ## Sources [Matterport โ€” BMO accelerates branch transformation at more than 500 locations](https://matterport.com/news/bmo-accelerates-branch-transformation-at-more-than-500-locations-nationwide) ยท [Autodesk โ€” Unlocking value in real estate operations with digital twins](https://intandem.autodesk.com/campaigns-unlocking-value-in-real-estate-operations-with-digital-twins-report/) ## Keep reading - [A digital twin isn't just for selling: it works on site too](https://inviewd.com/en/gemelo-digital-equipo-interno-obra-contratistas.html) - [Clear scope, fewer arguments: the model as a guarantee](https://inviewd.com/en/gemelo-digital-garantia-alcance-confianza.html) - [Hotels: from the virtual tour to the model that runs the front desk](https://inviewd.com/en/gemelo-digital-hoteles-experiencia-huesped.html) See the service: [The digital twin of your project](https://inviewd.com/en/gemelo-digital.html) ## How to build a 100% digital sales room A 7-step roadmap for selling off-plan projects, with data from Camacol and McKinsey and the case of a project sold 100% virtually. ### Want to see this on your project? Book a free demo and we'll show you a real virtual sales room, working. --- Inviewd S.A.S. โ€” virtual sales rooms, interactive 3D models and real-time 3D experiences for real estate. Bucaramanga, Santander, Colombia. - HTML version: https://inviewd.com/en/gemelo-digital-activo-operacion-edificio.html - Agent guide (when to use Inviewd): https://inviewd.com/llms.txt - Site map: https://inviewd.com/sitemap.xml - Contact: contact@inviewd.com | WhatsApp +57 318 258 3664 | https://inviewd.com/en/contact.html