--- title: Koi Constructora: 100% virtual deals closed | Inviewd description: Grupo Koi's manager explains how they sold the Kronus project to buyers across cities and countries, 100% virtual and with no model apartment. lang: en canonical: https://inviewd.com/en/caso-koi-constructora-ventas-virtuales.html source: https://inviewd.com/en/caso-koi-constructora-ventas-virtuales.html markdown: https://inviewd.com/en/caso-koi-constructora-ventas-virtuales.md publisher: Inviewd S.A.S. --- # «100% virtual deals were closed»: the Koi Constructora experience José Rubén Cavanzo is a civil engineer and general manager of **Grupo Koi**, a business group with several lines of business, among which Koi Constructora stands out. With their **Kronus** project, an apartment building in the Pan de Azúcar neighborhood of Bucaramanga, they made the leap to 100% virtual selling with Inviewd's model and sales room. We spoke with him about that experience. *(Interview edited for clarity and length.)* The short version - Grupo Koi sold its Kronus project in Bucaramanga 100% virtually, with no model apartment. - They closed deals with buyers from Medellín to Israel. - The manager highlights answering questions live, like "what do I see from the kitchen?". - They saved the cost of the physical unit, which ends up added to the sale price. - The transparency of the tour protects both sides: the buyer sees exactly what they get. Want to see this on your project? [Book a free demo](https://wa.me/573182583664?text=Hola,%20quiero%20mas%20informaci%C3%B3n%20sobre%20la%20sala%20de%20ventas%20virtual.%20) ## From BIM to virtual selling «As a construction company we've been implementing the BIM methodology for several years, very technology-based, but from a technical point of view: design, planning and execution», Cavanzo explains. «When we discovered Inviewd's virtual models we saw it was **the commercial step** of that use of technology: being able to virtually represent what you're going to build and show the client how their property will actually look». ## Much more than a render The first barrier was cultural. Part of the audience expected a physical sales room and associated virtual with simple renders. «This goes far beyond a render, because in a render I'm showing a single photo», he notes. «In the virtual model, if the client tells me: *“look to the right, how does the living room look if I'm standing in the kitchen pouring a coffee”*, I can show them exactly that». The result: «People realized there was no need for the physical model apartment, which also costs a lot of money. Everything I invest in the project I ultimately have to add to the price. If I'm more efficient, I can be more efficient in the product I deliver». ## Buyers from Medellín... and from Israel For Cavanzo, the biggest impact is in reach. «In Kronus we have buyers mainly from Bucaramanga, but they range from Medellín all the way to Cana of Galilee, in Israel. How do we present the project to them? **100% virtual**. None of them came to see anything in person: I show them the location, enter the virtual model, give a guided tour and then let them position themselves wherever they want and see whatever details they want. **And that's how deals closed**». ## What clients value most «Clearing up doubts», he answers without hesitation. «For someone outside the industry, visualizing what they're being shown on a plan is very hard. When the client says: *“I see this room as small”*, I reply: don't worry, stand over there and you'll see the proportions of the space and where you can move. That makes off-plan buying much easier». ## Transparency that protects both parties The virtual model, published on the web, also works as a guarantee. «I can send them a link and they tour it with no problem. If they want to take a screenshot of how they saw things: *“this is what I expected, this is what you're delivering”*. The builder is more committed, but that commitment is positive for the market: the builder delivers well and the client knows what they'll receive. Many disputes between client and builder are simply an interpretation of plans; anything that helps us be clearer improves the market». ## The key: the quality of the information Cavanzo leaves a recommendation for other builders: «For this to work well, the builder has to provide the project information with a good level of detail and definition before taking the step to the virtual model, practically a construction-ready version. The quality of the model depends heavily on the quality of that information». ## His experience with Inviewd «Extremely good. Ever since we met them they've taken great care of us», he concludes. «Modeling involves many changes and personal taste: *“I like the bed sheet to look folded, I want it white or beige”*. It's an interactive process in which, without good customer service, you don't reach the product you expect». > «Thank you for wearing the jersey within the construction industry, for innovating and bringing out new technologies». — José Rubén Cavanzo, Grupo Koi The tool they used is the one described in [the virtual sales room](https://inviewd.com/en/sala-de-ventas-virtual.html). ## What other developers can take from Kronus The interview leaves several lessons that apply to any off-plan project, wherever the buyer happens to be: - **The model starts with the information.** Koi had been working with BIM for years, and Cavanzo recommends arriving with drawings that are practically construction-ready. The more defined the project, the more faithful the model and the fewer changes later. - **What clients value most is getting answers.** According to Cavanzo, what buyers appreciate most is settling on the spot how big a bedroom really is or what they will see from the kitchen. A still image can't do that. - **Guide first, then let go.** The order he describes works: the location, a guided tour, and then freedom for the client to stand wherever they want. - **The savings reach the price.** Without a physical model apartment, that cost doesn't end up loaded onto the price of every unit. - **Transparency sells too.** A published model that buyers can walk through again, and even save as screenshots, reassures them and commits the developer to delivering what it showed. ## How to present a project to a buyer who can't come From what Cavanzo told us, you can put together a simple routine for a video call: - Start with the surroundings: where the project is and what's around it. - Enter the model and give a guided tour of the common areas and the unit type they're interested in. - Let the buyer choose where to stand and what to look at. - Answer each question from the exact spot that raised it: the kitchen, the balcony, the bedroom that feels small. - At the end, send them the link so they can walk through the project again at their own pace, with their family. We go through it step by step in [how to present a real estate project over a video call](https://inviewd.com/en/presentar-proyecto-inmobiliario-videollamada.html), and if your buyers live abroad, in [selling homes to Colombians living abroad](https://inviewd.com/en/vender-vivienda-colombianos-en-el-exterior.html). ## Frequently asked questions ### What is Kronus? It is an apartment building by Grupo Koi in the Pan de Azúcar neighborhood of Bucaramanga, Colombia. Koi presents it to buyers 100% virtually, with Inviewd's model and virtual sales room and no physical model apartment. The project's official site is [kronus.com.co](https://kronus.com.co/). ### Where did Kronus buyers come from? Most are from Bucaramanga, but there are buyers from Medellín all the way to Cana of Galilee, in Israel. According to Grupo Koi's manager, none of them came to see the project before closing the deal. ### Why didn't Koi build a model apartment? Because it costs a lot, and everything invested in the project ends up added to the sale price. The virtual model did that job and also reached buyers in other cities and countries. ### What does a developer need to sell the way Koi did? Project information with a good level of detail and definition, practically a construction-ready version. The quality of the virtual model depends on the quality of that information. ## Keep reading - [Real estate sales room: physical, virtual or hybrid (complete guide)](https://inviewd.com/en/sala-de-ventas-inmobiliaria.html) - [What is a virtual sales room and why does it accelerate your sales?](https://inviewd.com/en/que-es-una-sala-de-ventas-virtual.html) - [What a virtual sales room must contain (and what is unnecessary)](https://inviewd.com/en/que-debe-tener-sala-de-ventas-virtual.html) - [Model apartment vs. virtual sales room: the real math](https://inviewd.com/en/apartamento-modelo-vs-sala-ventas-virtual.html) See the service: [Virtual sales room](https://inviewd.com/en/sala-de-ventas-virtual.html) ## How to build a 100% digital sales room A 7-step roadmap for selling off-plan projects, with data from Camacol and McKinsey and the case of a project sold 100% virtually. ### Want to sell your project like Koi Constructora? Book a free demo and walk through a real virtual sales room. --- Inviewd S.A.S. — virtual sales rooms, interactive 3D models and real-time 3D experiences for real estate. Bucaramanga, Santander, Colombia. - HTML version: https://inviewd.com/en/caso-koi-constructora-ventas-virtuales.html - Agent guide (when to use Inviewd): https://inviewd.com/llms.txt - Site map: https://inviewd.com/sitemap.xml - Contact: contact@inviewd.com | WhatsApp +57 318 258 3664 | https://inviewd.com/en/contact.html